My Funnel Script

How to construct a profitable webinar sales funnel from scratch

You want to make sales. You want leads to flock to you faster than you can spend money on advertising.

Most importantly, you want those leads to become customers. There are few things even worse in business than many leads going nowhere.

After all, a lead is only beneficial if you convert it into a sale.

Leads don’t make money. Sales make money. The objective of a funnel is to nurture leads to move smoothly through the buying process. Ideally, this means you lose fewer leads. That’s fine. I’ve seen this happen, too.

Sometimes you lose leads because of lazy marketing efforts. Or maybe you forgot to follow up. Maybe you avoided interaction with a customer. Perhaps you were just too busy to do the necessary work.

In either case, losing qualified leads is catastrophic.

Digital marketers have two jobs

First, to acquire leads. And second, to convert those leads into customers.

The sales funnel accomplishes both tasks. And a webinar is an excellent component of your sales funnel.

Webinars are delivered in video format, they feel more personal to the people considering your product or service. They give you the feeling of personal interaction with each person in your audience.

And as every salesperson knows, relationships turn into customers.

As leads move through the sales funnel, the percentage of those who stay generally decreases.

But that’s part of the process. A funnel doesn’t just help you get and nurture leads. It also assists you in qualifying your leads, so you know who to pay the most attention to. That’s why it’s called a funnel. Some people don’t make it to the top.

Your goal is not to capture all the leads that come through the door but to capture the right leads. To achieve that, you need a precise process for building a profitable webinar sales funnel.

And here is that process.

1. Start with Facebook Advertisement

62,419 Facebook Ads Stock Photos, Pictures & Royalty-Free Images - iStock

It is no secret that Facebook Ads are one of the most powerful assets available to marketers today. As of June 2017, Facebook boasted a monthly user base of two billion people. Considering there are only seven billion people globally, Facebook is well on its way to dominating the world.

Or at least maintaining its massive influence. As you can see, other social systems can be highly effective. But none of them stand a chance when compared to Facebook.

Even though other platforms can help get people to your webinar, Facebook is generally the most effective.

Especially if you’re using Facebook ads, after all, that’s what the ads are for.

In other words, this is the starting of your funnel.

You want to target people you think would be interested in your webinar, and then reach them where they feel comfortable: on Facebook Here are some tips for creating Facebook webinar ads.

Go for the pain of your target audience.

Every good salesperson knows the importance of highlighting the prospect’s pain point and solving that pain.

2. Add a “But wait! There’s more” Clause

Most of us hate commercials. The annoying “But wait! There’s more!” clause drives us crazy. We all know they’re lying, don’t we? All of these things are probably already included in the price. Anyone can claim that their product is worth more than it is.

What’s not so easy is getting customers to believe that. But there’s a reason commercials have been successful for so long. Sure, some of the wording has become too cliché and less effective. But the sales tactic still works.

Exit-intent popups on e-commerce sites. Ultimately, this discount is no different than a commercial that says, “But wait! There’s more!”

This method is effective because people inherently want to make intelligent buying decisions.

Sometimes all it takes is a bit extra incentive to make them feel like they’re getting a bargain and get them to buy.

3. Capture Email Leads

6,542 Email List Stock Photos, Pictures & Royalty-Free Images - iStock

That may be a no-brainer, but many people forget about it.

That’s why I mention it anyway. When you get registrations for your webinar, don’t forget to collect email addresses during the registration process.

If only one piece of information you ask for from your attendees should be their email address.

Without their email address, you won’t be able to follow up, use lead nurturing, or even stay in touch with them. Remember, the objective of your webinar is to generate leads.

Some of those leads will convert immediately. Others will take some work. Build your contact list so you can follow up with the latter category.

For example, this webinar has a sign-up page that looks like this.

When you click “Sign Up Now!” this window pops up.

You don’t even have to enter your name. You enter your email address.

Email addresses take precedence over any other type of contact information. People may be willing to enter their name, but that’s an unnecessary hurdle because it adds no value to your contact with them.

And most people won’t be willing to include their phone number, so you don’t need their name to contact them.

However, everyone is used to giving out their email address. So make sure you get everyone who wants to sign up the email addresses.

That way, you can notify them when the webinar starts and contact them afterward.

That is a must for any sales funnel.

4. Thank Everyone Who Has Signed Up

Many marketers skip this step because they assume they’ve done their job by securing an email address.

But it would certainly be best if you also made a good impression. Someone just signed up for your webinar. The very least you can do is say thank you. That means he trusts you, thinks your content is valuable, and may even tell his friends about it.

5. Offer Real Added Value In Your Webinar

Marketers are tempted to stuff their webinars with sales pitches and enticing offers. And while you want to have a healthy dose of CTAs in your webinar, you should also provide real value to your audience.

Here’s why.

The webinar shapes the image attendees have of you and your company.

If your webinar is all sales pitches, they will likely never attend one of your webinars again. Remember to build a relationship with your leads to turn them into customers.

6. Use a Compelling CTA To Close

31,510 Call To Action Stock Photos, Pictures & Royalty-Free Images - iStock

Every good webinar ends with a CTA. Even though you’re adding value to the webinar, the real reason you’re hosting the webinar is to acquire customers.

And that’s fine, too. Just make sure your CTA is compelling enough to bother your audience when it comes.

7. Follow Up With Non-converters

It would be easy to give up on anyone who hasn’t converted.

But realistically, most people need many touchpoints before they finally convert. So don’t give up just yet.


The last thing you want is to host a webinar with no audience or bring in leads that don’t convert. It is a waste of content marketing time and money. To avoid this outcome and generate leads that convert with your audience, you need a profitable funnel.

Don’t just host a webinar to end it. Deliberately consider how you can most effectively lead someone from thinking about your product or service to buying it.

Often, this starts with Facebook ads. Then users sign up with their email addresses. The webinar will add real value to them and strengthen their brand’s opinion.

Need help with creating a high-converting webinar Sales Funnel? We’ve got your back! Just grab our full-funnel script pack currently on a super special at my My Funnel Script

Read More: Sales Funnel Management: How to Keep Leads Flowing