Ways to Create Webinar Promo Materials That Convert
A webinar promo is an engaging online event where a speaker or a small group delivers a presentation to a large audience who participate by submitting questions, responding to polls, and using other available interactive tools.
A combination of the words “web” and “seminar,” a webinar is more of a video workshop, lecture, or presentation hosted online using webinar software. Often business-related, these sessions can share knowledge, ideas, and updates with people worldwide. Webinar promo materials can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product.
Even though webinar promos have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar promo marketing, read along and find out how MySalesScript.com can be of help.
Section 1: What is a webinar promo?
A webinar promo is an online event where a speaker or a small group delivers a presentation to a large audience who participate by submitting questions, responding to polls, and using other available interactive tools. A webinar promo event should also follow specific guidelines and help the brand and the event organizer.
1.1. The content for your webinar promo should contain information about your audience, your brand, your offering, what kind of business/campaign they are signing up for, and what incentives and benefits they will get for their participation.
1.2. You can also create a free-access webinar, giving your audience a chance to attend, with a minimum of 2.1 free minutes per participant.
How to create excellent webinar promo materials
When creating a webinar promo, there are a few things you need to keep in mind:
1. Authenticity is of utmost importance. Remember that you’re selling a product and not a person or experience. Presentations that are overly promotional and artificially entertaining won’t go down well.
2. Pick your audience. To create content that will resonate with your audience, focus on reaching your target audience first. Find out their interests, values, concerns, and concerns. Creating content for an already existing audience is challenging, as they might have already grown up with that product or service. They may or may not be interested in hearing from a new supplier. But, if you can give them something new that they haven’t heard before, the chances are that they will listen.
3. Listen to your audience.
Determine the content of your presentation
The most critical aspect of creating a webinar promotional material is its content. According to the statistics, the average amount of webinar sponsorships is $9,000. Before you hire a designer or creative team to design your webinar promotional materials, it’s essential to identify the primary focus of your webinar, i.e., education, training, event, and more. Once that’s done, determine your message for your webinar. While this part is usually not that difficult to understand, it’s essential to understand that it should fit your brand, product, or industry. What would make your business stand out in the crowd?
Regarding webinar promo materials, brands should take risks and go with the “nose-bleed” route.
Create an attention-grabbing title for your webinar
Your webinar title can be the beginning of building your webinar promo. That’s because starting a webinar presentation with a click-worthy headline can hook your listeners in. Even if they miss the entire presentation, they can click the link to download the presentation to see the complete demo later.
Related: Simple Webinar Promotion That Works
Use a call to action.
The title is your call to action, and the opt-in email form is your actual request. To convert these prospect emails into webinar attendees, there’s a couple of things you need to do:
Personalize the email and personalize the call to action
Use the “call to action” as the title, but to get more personal, you should also use the subject line in the email.
Choose an engaging speaker.
Before considering who to put on your webinar promo, it’s essential to decide on the type of content you want to share.
Conventional, thought-provoking sales-based content is excellent for the audience. However, when it comes to building audience engagement and creating webinar promotion materials, data-driven, emotional content is more effective. Emotional marketing content is powerful, creates impact, and can be turned into short, powerful promotional videos or webinar videos that reach the target audience.
Keep it short but sweet.
If you want to engage your audience at the webinar, you have to be able to grab their attention and keep it for the whole duration of your presentation. Short but sweet is the best way to do it. Most of the viewers have already abandoned their home screens to join the conference, so when you share concise, short, and sweet content, you will be able to catch their interest.
You can use a few fonts to add a bit of flair to your copy. However, don’t overboard and overthink it; for instance, if you have eight short sentences to add to your webinar promo, add six headlines to ensure your content gets noticed.
Also, add links to your content. One of the best things to boost the open email rate is to link to the webinar you are promoting on social media.
How to promote your webinar promo
1. Follow a few proven promotional techniques
You’re undoubtedly aware that the success of a webinar promo depends on the concept and practice of promotion. So a few proven promotional techniques for your webinar promo must be followed for a higher chance of an overwhelming response.
Follow some of these tried and tested techniques to get ahead of the game:
A powerful webinar promo idea, executed with the utmost care will increase awareness and interest and generate some sales. Here are some sure-fire webinar promo ideas to follow:
Create a giveaway or something along those lines to generate some interest. Use your giveaway to generate lead generation by soliciting online leads and converting them to paying clients.
Create a video trailer
It’s one of the easiest, best and cheapest ways to create webinar promotional material. You can either use YouTube, Blip. tv, or Launch Hour to create a teaser, a new video trailer, or a promo video for your next webinar.
Most companies will have a collection of video trailers to display before a webinar. However, create a video trailer for your next webinar to add some extra entertainment value to your webinar promo. When you create a video trailer for your webinar, you’ll reach millions of viewers, which will increase your exposure.
Have a video follow up guide
You might not be able to prepare your entire webinar ahead of time, so a follow-up guide can be a great way to give your viewers a brief glimpse of what they can expect to see on the next webinar.
Could you share it on social media?
First of all, it’s essential that you share a webinar promo material on social media channels. The process of creating a webinar video can be daunting, but we’ll show you how to get started by looking at some of the best social video platforms to use.
Facebook is the most widely used social platform for webinar promotional videos and much more. Its video platform includes playlists, polling, polls, and status updates.
Instagram is another viable platform for webinar promo video sharing. You can post it on Instagram and share it through other social media platforms such as Facebook and Twitter.
YouTube allows you to post a video and embed it on your website.