When you approach your product launch with a rock-solid email marketing strategy, you can inform and engage more of your ideal customers. The more your ideal customers feel you understand where they are in their journey, the more likely they will buy. So how do you advertise your product in a non-sales, helpful way?
Marketing funnels, also known as sales funnels, are a great way to automate product launch emails that educate your ideal customer about your topic. Before someone invests in a product, they need to understand how the product could fit into their life or business.
It happens in the initial education phase, which is filled with helpful lessons, personal experiences, and results from other customers have achieved by using the product.
When creating your marketing funnel, you’ll include a mix of educational content with soft and hard selling points.
What is the ClickFunnels product introduction funnel?
The item launch funnel is one of the six core funnels you receive with a new CF account and can be utilized by any company to launch a new product.
There are three main components to create a product launch funnel and make everything happen in an automated way.
- The steps of the product launch funnel: opt-in page, video pages, order page, and thank you page.
- The email lists
- The follow-up funnel sequence
Tips for the product launch funnel
Some ideas for implementing this strategy are:
- Spread your preview message; this builds anticipation and increases the anticipation.
- You can also recruit affiliates so that people have been pre-sold the launch by an army of online advertisers and come to you well-informed and ready to buy by the time you launch.
Product launch funnels broken down
Paid Advertising Funnel
This method works best for companies with larger budgets for advertising spending. This funnel works with paid ads from Google Ads, Facebook Ads, Instagram Ads, or any other online advertising platform.
The secret to the success of this funnel is the pre-sell page. The reason is that visitors coming through ads are usually cold and need to be warmed up before a purchase is made.
96% of your customers are not ready to buy after the first click on an ad.
Pre-sell pages help with this
That is a particular type of landing page that educates the user about your brand and the problem they are facing and shows them that your product is an excellent solution.
On the pre-sell page for your product launch, you should highlight the novelty of your product. You may also intend to offer a limited-time discount on your pre-sell page for your product launch to create urgency. Finally, you should include a clear call to action on your pre-sell page.
If the pre-sell page appeals to your leads, direct them to the order form. Once a client purchases, they will receive a confirmation message that details their order or tells them how to access their product.
A typical funnel for making use of organic content to launch your product looks like this
You will notice that the next step is a popup once your visitor sees your content. We recommend a popup that creates a sense of urgency for your offer. In most cases, a countdown timer is an excellent tool for this
The objective of the popup is to introduce your visitor to the product, let them know about the problem your product solves, and direct them to a sales page where they can find out more.
When they come to your sales page, all web copy should be geared toward persuading the visitor. They should have a compelling value proposition, have strong headlines, address objections, and everything else that goes into a good sales page.
Social Media Funnel
When it comes to creating hype around your product launch, social media can be one of your most powerful tools.
You may already have many loyal followers who would be perfect customers for your new product. When using social media for a product launch, you’ll need to create several posts in four different categories:
- Teaser posts Pre-launch
- Countdown to launch date posts to add urgency
- Launch post
Teaser posts are great for building excitement about your upcoming product launch. Your teaser posts should hint about the product your team is developing. But don’t give away too much information here. Imagine if a friend sent you a text message saying, “Hey, I have great news. can’t wait to share it with you.” Your curiosity was piqued until you were finally able to connect with them.
Can the Item Launch Funnel help you make money?
Absolutely. This funnel is designed to assist you in getting the maximum value out of your product launches by producing an army of eager, ready-to-buy prospects just waiting for you to open the shopping cart for your product.
The great thing about this funnel is that you can quickly turn it into an evergreen funnel and continuously send new prospects into it, and you can add it back to your lists whenever you want. However, I caution you not to send it to your lists only every two months because if you repeat it too often, people will turn away.
what are some excellent use cases for the item launch funnel?
I have seen this type of funnel used to launch many different products, and theoretically, It could use it for almost anything. Still, I think it’s best suited for high-ticket digital courses, coaching, masterminds, and other digital products that cost in the $500+ range.
You don’t need a funnel this robust for less expensive products, but you need to sell a lot to get someone to hand over $500 – $10,000 for an online product or mastermind, and this is ideal for that.
At “My Funnels Script,” you will get all social media content, blog posts, Facebook ads, email campaigns, product launches, upsell pages, etc. PLUS every other piece of software you’ll ever need to use to create or grow your online business .Just grab our full-funnel script pack currently on a super special at My Funnel Script
Read More: Easy Ways to Increase Conversions on Your Summit Funnel