My Funnel Script

From Idea to Impact: Strategies for Creating Powerful Blog Posts

No matter what your company is, your consumers are online. It would be fantastic if you stayed in touch with them through various networks and also with different web content styles.

After reading this overview, you can prepare your material manufacturing and create the most preferred web content or get them more intelligently from your authors.

Content writing is about creating content for online marketing purposes. Content allows businesses to attract leads and build positive connections with their audience, ultimately driving them into the sales funnel.

87% of marketers use content to guide their prospects through the different stages of the buying process. They use different content formats for each journey stage, from brand awareness to purchase decisions.

With various businesses fighting for the same audience’s attention, they require top-quality, targeted web content to puncture the mess and reach potential consumers.

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Types of content

Content composing encompasses several forms of text-based material. Each type can serve a different function and advertise the brand differently.

Here are the most commonly used formats:

  • Articles
  • Product summaries (and also associated content).
  • Internet site material.
  • Email newsletters.
  • Press releases.
  • Ebooks.

These various material formats can get to prospective clients at various phases of the sales funnel, so their function is to relocate that specific completion objective: sealing the deal (or a repeat sale when it comes to repeat buyers).

Each of these content formats requires different talents from the writer, but general rules apply to all types of content.

Basics of content writing

Even before choosing the topic to write about, it is essential to do the groundwork. That is where content writing begins.


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1. business goals

2. persona of the buyer

3. search intention

4. keyword research and SEO

5. content strategy

6. topic research

Your content should reflect factual, researched information. Companies that spread false or misleading information can expect a backlash from both search engines and consumers.

According to a study by Hill Holliday, 59% of consumers would immediately stop buying that brand if a brand spreads fake content about its services or products. Conversely, 64% of consumers said they would be more likely to purchase from that brand if they knew it was truthful about their company. Misleading content ultimately leads to opposing company and product reviews, and when that happens, sales are likely to decline.

Factual content, on the other hand, assists in establishing your service as an authority in its field. Thorough research can help you create content that helps you save your marketing dollars and maintain credibility with your target audience.

Here’s what you should research:

1. Business goals

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Think of what service objectives you intend to accomplish and how you wish to utilize content to achieve them.

It would certainly be good if you recognized the following:

  1. What type of content format do you need?
  2. What style/tone should your posts be written in?
  3. What are your goals for each post?

For instance, if you wish to enhance organic visits, the writer will likely focus on high-volume keywords for which your site can rank.

Suppose you want to convert readers into leads. In that case, he may be more likely to create mid-range content to capture highly interested users and eventually send them to a relevant lead magnet like a downloadable template or webinar.

Defined goals with measurable outcomes and detailed plans for reaching specific audiences are essential.

2. Buyer persona

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A buyer identity is an abstract representation of your optimal client. It is based on qualitative and quantitative market/competitive research data and existing customer profiles.

Online analytics tools can help you create customer personas, but there are other methods to learn about the most common characteristics of your customers. Consider finding these:

Creation of online customer surveys

  • Conducting customer surveys (by phone or in person)
  • Talking with sales reps about their customer impressions
  • Using form fields on your website to request customer information (e.g., what products they might be interested in)
  • Evaluating social media for personally identifiable information

Focusing on a specific person when creating content allows writers and designers to use the correct language and style – your message will be smooth if you try to address too many different needs.

Speaking of needs: It also pays to consider search intent.

3. Search intent

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Users often have very different expectations when they use search engines, and Google’s guidelines talk a lot about understanding what users are looking for in different searches. Providing comprehensive answers to users’ search queries enhances the chance that your web content will be considered high quality.

Browse intent can be divided into four various kinds:

  • Insightful – The searcher is trying to find specific information on a topic.
  • Navigational – The searcher is searching to find a particular website or website.
  • Commercial – The searcher is taking into consideration an acquisition and intends to explore alternatives.
  • Transactional – The searcher wants to buy something.

To understand your users’ search intent, you must look at the keywords you target in your post.

4. Keyword research and SEO

Keyword Discovery: How to Find The Right Keyword Opportunities

A business must remember that content writing is closely linked to SEO copywriting in today’s digital age. Google and other search engines are essential in driving organic website traffic, and they value high-quality content.

To get Google to rank your business site high in search results, you must provide optimized and designed content to make your business relevant to keyword searches. If your business website is filled with generic or scraped content, it could be penalized by Google and end up three, four, or more pages further back in search results.


SEO is essential not only for ranking in search results but also for properly communicating with customers. Therefore, you should keep both in mind when choosing topics and keywords. In this regard, content writing supports search engine optimization and helps businesses communicate optimally with their customers and achieve their marketing goals.

You should conduct thorough keyword research for each topic you want to write about. List the most important and relevant keywords related to your chosen topic. Then, rank the most important keywords by search volume, difficulty, and average CPC.

You can also choose to create a semantic core. That is useful if you work not only with one article but complexly with the whole website or a part of it. Creating a semantic core means that you collect all keywords related to the topic of the resource, group them, and optimize all pages for groups of collected keywords.

Decide on realistically achievable keywords for your brand based on your site’s domain authority and keyword difficulty. Tools like Semrush’s Keyword Magic tool can help you get insightful data that allows you to explore the entire market by starting with a starter keyword.

The tool generates topic clusters and lists of related terms and questions people search for, perfect for creating a semantic core. In addition, you can rely on the keyword difficulty metric: The lower it is for a keyword; the simpler it will be for you to reach a higher position.

5. Content Strategy

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Creating a comprehensive content strategy plan helps target your audience and outperform your competitors’ marketing initiatives. This plan will determine how you will manage your marketing content (i.e., where and when you publish it).

Your content strategy should include the following:

  • Your content formats (i.e., social media posts, articles, etc.).
  • The channels you will publish to (i.e., your company website, social media, etc.)
  • How will you manage the content (who will publish the posts and manage customer contacts)
  • Content creation (who will write the copy? If you outsource it, which company will you hire?)
  • Content performance (who will analyze the performance of your content and report back to you)?

A well-developed plan provides a framework for creating and publishing your content. Your content campaign will likely become cohesive and effective with such a plan.

6. Research topics

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Take the time to conduct thorough topic research to develop solid and strategic ideas for your web content that will undoubtedly resonate with your audience and drive outcomes.

When researching topics, use the following tactics to generate ideas:

  • Find your audience’s biggest problems: You can search online reviews, the most frequently asked questions on Google, and Quora articles on a general topic or your industry.
  • Conduct a social media survey: Ask your fans what they would love to review or what questions they might have.
  • Conduct a content gap analysis: The keyword gap tool can help you identify potential keywords that you can leverage in the future. This will look at the keywords your competitors are ranking for, the keywords you’re not ranking for, and the keywords your competitors are outranking for you.
  • Continue to use your competitors’ content: Please check out what others are doing. Find ways to make your post more valuable and useful to ensure you provide the best resource.
  • Use idea-generation tools for research: Semrush Topic Research helps writers and strategists brainstorm content by creating maps to related subtopics and concepts that you can include in your material. Look for the hottest and potentially trending topics you can rank well for.
  • Talk to other departments in your organization: Content creation is all about teamwork, and collaborating with other relevant teams (e.g., customer support, product managers, and advertising departments) will help ensure your content resonates with your audience.

Now let’s move on to planning. What’s the best general advice for planning content?


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Once you’re clear on your goals, topics, content formats, respective stages of the funnel, and marketing channels, you can start working out your content calendar.

An editorial calendar is essential for content specialists, marketers, and SEO gurus as it gives them a clear overview of their tasks:

  • It allows the team to develop quality content before it is published.
  • It allows staff from other departments to be involved in the communication cycle.
  • It promotes consistency in publications, ultimately leading to better customer communication.

We recommend creating your content plan and calendar in an Excel spreadsheet where you include the following for each post:

  1. The goals you have for the post
  2. Channels for marketing
  3. The type of content chosen
  4. The topic
  5. Deadlines and publication dates
  6. Task owners or other team members involved in the process

You can use an editorial calendar tool to stay organized across multiple departments or with different clients. That streamlines the communication process between team members during content creation, publishing, promotion, and updating.

The device likewise helps you monitor team tasks and target dates, ensuring that all activities run smoothly.

When developing a content calendar, take into consideration the complying with questions to establish what your calendar must look like based upon your group’s requirements:

  1. Exactly how usually do you release content?
  2. Do you release greater than one kind of web content?
  3. What is the amount of individuals required to access the schedule?
  4. The number of phases do you experience before publishing web content?
  5. What platform will you utilize for the editorial material schedule?

Currently, allow’s move on to the general writing policies that put on all sorts of web content.


You should find a writer or group of writers who can quickly and seamlessly integrate with your marketing team to develop content that aligns with your brand and marketing goals.

Professional writers who work in marketing know how to use effective hooks, a consistent tone of voice, and target language to drive results (i.e., increase sales).

Below are some suggestions that can help you create content that engages your audience and, most importantly, converts them into prospects:

1. Make sure all content has a clear goal:

Targeting your content starts with what you wish to achieve and what you must reach to accomplish those objectives.

2. Come up with enticing titles:

You need to get your audience to read your content; keep your titles short and sweet, but point out the benefits of your content.

3. Captivate your readers from the first line:

Start your text with exciting data, a story in a sentence, or a question. After reading the first line, make readers want to read the details.

4. Make your text scannable:

Most people read only fleetingly. So use meaningful subheadings, bulleted lists, and white space between paragraphs to ensure the text is easy to skim.

5. Use visual elements:

Videos, images, presentations, charts, infographics, and social media posts are all highly effective ways to communicate with your audience. For example, our recent research found that most tweets we analyzed contained visual content, and 20% contained infographics.

“What is visual content marketing?” is also the 11th most common question on Google about content marketing.

6. Be consistent:

Having a consistent brand language and values across all your channels can help build engagement with your audience and make your brand recognizable.

7. Choose an interesting angle:

Countless pieces of material are published every day. What makes your content different? You need a fresh perspective that engages readers and makes you the leading authority on the topic.

8. Tell a story:

Storytelling is a way to inspire, motivate, and ultimately move your audience to action, making it a precious tool to drive interaction between your consumers and your brand.

9. Leverage data:

That is a great way to add credibility to your words.

10. Reuse old content:

  1. Excellent themes can be found when reusing content. For example, a list-based article can be used well as an infographic or an old blog post can be turned into a video for social media.
  2. Use calls to action (CTAs): Include a short, action-oriented sentence that convinces your customers to act a certain way. The action must be easy for the audience to perform, such as buying your product or subscribing to a newsletter.
  3. Match the type of content to your goals: Some forms of content are better suited to achieving engagement and conversion goals than others. For email newsletters, for example, the subject line is critical. On the other hand, things like images, testimonials, and detailed product descriptions are paramount for product pages.
  4. Keep an eye on metrics: Make sure you monitor and track essential metrics. Content effectiveness is primarily measured by organic traffic (83%) and sessions/page views (70%). The most popular metrics are leads (66%) and conversion rate (53%).
  5. Avoid spelling, grammar, and punctuation errors: Remember how essential grammar and spelling are to readability and building trust; this is just as important when creating great content.

Relying on your objectives, you will require various types of content. Let’s take a more detailed look at the specifics of creating each kind of content.

Web content composing tips

Let’s take a look at the tips for creating various types of content:

  • Article
  • Product content
  • Website content
  • Email newsletter
  • Press releases
  • Ebooks


In our State of Content Marketing 2020 report, over 92% of marketers said blog posts are the essential content marketing they produce.

There are a few excellent reasons for this. Blogging, when done carefully and consistently, can be a superb way to drive more website traffic and develop brand name authority.

Blog posts should accurately reflect the brand’s identity, usually in a friendly, casual way. This strategy also applies to complex topics, which the content writer can successfully turn into engaging posts that lead to new customers.

To maximize the benefits of articles, you should rank well in search engines, attract new potential customers, and build long-term relationships. So here’s what you need to do:

  • find the right keywords
  • find questions that people are asking
  • identify and match search intent
  • Check competitors’ articles for your target keywords
  • Collect original data

If you wish to create an article that you wish your content to be easily found by search engines, here are some valuable tips to remember.

  • Check the use of keywords: Use keywords effectively in the text, H1 heading, meta title, meta description, and subheadings.
  • Make sure the title is perfectly optimized: The title should be enticing and provide readers with the information they need while meeting search engine requirements.
  • Explain the benefits of your article and make it unique: Check the optimization of the meta description. You can inspect the correctness and performance of your titles and meta descriptions using an on-page SEO checker or site audit.
  • Make sure the introduction is magnetic: Get people “hooked” in the introduction by appealing to their emotions and using other effective methods.
  • Ensure the text is easy to read: The readable text has good H2, H3, and H4 structure, skimmable headings that inform without reading, clear and informative paragraphs, bullet points, and numbered lists.
  • Review links to relevant resources inside and outside the website: Link to reliable external content to build trust in your copy and to internal content that guides users through their customer journey.

Product content

In an e-commerce business, well-written product descriptions are crucial to convincing readers that your product has real value to them.

We have some tips for writing compelling product descriptions that will give your readers the confidence to purchase and help you rank well on search engine results pages.

  • Address buyer personas: Use data, market trends, customer profiles, and similar information to understand your ideal customer, and use appropriate types of humor, relatable references, and tone.
  • Create value for the customer: Try to embody the values and goals of your target audience in the description, and focus on the value the product creates for your customers rather than describing product features.
  • Use meaningful, technically savvy copy: Resist the temptation to write that your product is “very,” “really,” or “special” or that it has “excellent quality” and offers “great value.”
  • Know the SEO basics: Naturally, use keywords in the body text (as well as in the metadata and title), avoid sentences with more than 20 words, and use intermediate links.

Website Сontent

Your internet site is the most crucial part of your online presence. web content as it contains all the essential information your business needs to provide to build its online presence.

Website copy includes a range of content, including yours:

  • Home page
  • About Us Page
  • Landing page (services and products)
  • FAQ/Q&A
  • Contact Us page

Below are some of our best suggestions on how to motivate users to take action (e.g., make a purchase, subscribe to your blog, or join your mailing list):

  • Help readers navigate: Help readers unfamiliar with your brand by including links to your offer and explaining what they can gain from interacting with you.
  • Speak with readers as you would a friend: Use direct salutations (“you,” “I,” and “we”) and sentence structures (“You can order our services” instead of “Our services can be ordered”) to sound less formal.
  • Speak in layperson’s terms: Replace technical terminology with simpler alternatives and explain your offer in simple terms.
  • Prove that the CTA is worthwhile: Back up statements about your products or services with success stories, original research data, customer testimonials, the biography of a relevant expert, or partnerships.

Email Newsletters

Using GIFs in Emails: What, Why and How? [+Tips & Tricks]

Email newsletters are essential for retargeting customers and maintaining engagement with your company’s base. They can offer vast information, including company and industry news, product information, or sales incentives. Last year, 55% of marketers said they owe their most lucrative ROI measurements to email marketing.

Here are some ideas for writing effective emails:

  • Captivate the reader with the title: Your subject line should be catchy. It’s great to inject humor, but make sure the headline is clear. The user needs to understand what the email is about.
  • Write about the potential benefit to the user – not about your company: Opt for phrases like “you can” instead of “we offer,” and think about the benefit to the user if they take the action you’re suggesting. For example, if you are selling multi-cookers, the benefit to the user is not buying the product but having more time to do other tasks.
  • Be clear about what you are suggesting: That applies to both the text and the visual design. Ensure the CTA button stands out by making it the brightest and most attractive element. Element on the page and the text should reflect the main idea of the first or second paragraph. Remember that you don’t have much time to grab the reader’s attention, so try to be brief.

Press Releases

The initial step is to craft a press release to attract media coverage for your product, service, or event.

For the text to be compelling, you must answer the following questions:

  1. Who or what is the story about?
  2. What is happening/has happened?
  3. Where did it take place/is it taking place?
  4. When did it happen/will it happen?
  5. Why is it important?


At least 37% of companies create ebooks regularly. You want to achieve many goals by writing an ebook, such as establishing yourself as an industry expert, bringing potential customers into the sales funnel, and educating readers about your brand or product.

The goal you’re trying to achieve will determine which sections you should include in your ebook; for example, a section with tables and figures is more appropriate for a scientific paper than for a business guide or other format.

Here is an overview of various strategies for creating an ebook:

  • Choose the topic very carefully: Finding the right topic is better than wasting months writing content that no one will read.
  • Attract readers with a captivating title: It should be specific and credible and identify the problem your readers can solve. Choose the final title after the text is written to ensure it accurately reflects the content.
  • Make it easy for readers to navigate with a table of contents: Include a table of contents to show the ebook’s structure and allow readers to access each part quickly.
  • Back up your words with data: Increase the credibility of your ebook by explaining your methods and referencing credible sources.

Outsource content

Creating quality content is difficult no matter the size of your organization, and it can become an even more significant challenge when you’re working to scale. You can rely on internal resources or outsource content to improve content development.

Now, we will examine the prevalent concerns linked with outsourcing.

Outsourcing disadvantages

The most significant disadvantage of outsourcing is that it will consume some of your marketing budget. Considering that it can require time to see outcomes from your content marketing, and you often need consistent content work to achieve those results, some brands worry about spending.

Here are some other “cons” of outsourcing

There is no current existing relationship between you and the writer. You might worry about the freelancer’s skills or consistency and whether they will complete the task. To avoid this, Consider signing a contract or utilizing a writing service with many skilled writers.

Freelancers may need help understanding or capturing your brand and in-house staff. Freelancers often have multiple clients, so understandably, brands worry about the writer being unable to match their voice. If you hire someone with industry experience and share information like your brand’s USP and style guide, you’ll be surprised how well writers can align with your brand.

Freelancers may not be willing to work with your team. If you have open communication channels that work for your team and the writer, this shouldn’t be a problem. You can use Slack, Google Hangouts, email, or other project management tools. Just be sure to ask your contractor to reach out if they have questions, and consider the potential need for revisions as the project progresses.

Editors need to be more interested or able to write about my specific industry. Brands with technical or very niche topics may worry that freelance writers won’t be able to help them, either because they don’t have access to information or aren’t willing to find it. However, there are freelancers for every subject and niche, as well as content platforms that can help you find the right one. Consider topics like “How to set up invoice factoring with international clients” or advanced, technical programming articles with vast code blocks.

Working with a reputable writer or content agency can ease your fears. That allows you to focus on other mission-critical tasks while leaving the time-consuming content to the experts.

Outsourcing professionals

According to a B2B content marketing study, 84% of marketers in B2B companies outsource content creation. That could indicate that fewer and fewer companies are opting for in-house editors.

Outsourcing content offers a variety of benefits, especially if you’re working with a robust and experienced writer who understands SEO and content strategy.

These are the crucial advantages that should be taken into account.

You can focus on high-level strategy instead of writing. When you don’t have to spend time researching and writing blog posts, you can focus on the higher-level strategy that needs your attention the most.

It’s often more cost-effective to outsource the work than to hire staff. That is remarkably accurate if you seek to employ a skilled writer with expertise. Aside from the differences in lump sums and salaries, you don’t have to spend money on taxes, benefits, and training, as you would with an employee.

The size of the job can be adjusted as necessary. If you need two blog posts this month, five the next, and none after that, it’s okay. Some freelancers may want to contract, but many like to work as needed. You pay for what you need when needed; There is no obligation to cover a colleague’s wages.

You can select the payment methods that work for your business. While many freelancers and agencies prefer a specific payment structure, you can decide what works best based on word count, hours worked, or a flat rate.

Freelancers bring a variety of experiences and perspectives to the table. Hiring an outside copywriter or agency can offer expertise and insight into new strategies. They may also have a great perspective on your content, business, or target audience that you have yet to even think of. Sometimes an outsider’s perspective can be invaluable.

Remember that competition in the freelance writing field is exceptionally high. Many strong writers compete for good jobs with big clients who know what they want.

Three signs you’re ready to outsource

If you meet any of these criteria, consider outsourcing your work.

Let’s say you have a team member who handles your marketing. If your business is still relatively small, it can manage blog creation, social media management, email marketing, and product updates. It would be great if you had more time to create enough content regularly. But as your social media posts get more likes and you need to create more email campaigns, there’s less and less time for content writing.

You need to improve your strategic skills or content creation expertise. Good content is about more than just writing something that educates your audience. It should also be strategic, well-researched, and attractive. Working with an expert is your best bet if you need help creating and optimizing resources that drive accurate business results.

You can’t afford to hire a new employee or delegate the task to an existing team member. As mentioned earlier, outsourcing is much more cost-effective than hiring an in-house specialist. If you need more work all the time to hire another in-house copywriter (or if you don’t have the budget), outsourcing is the way to go.

How to outsource content writing in 5 easy steps

Step 1: Find the service provider and negotiate the details

At this stage of the outsourcing process, you have a solid idea of what content formats you need and how much content you need. Based on this, calculate how much of your marketing budget you’ll need for implementation.

If you know, you need two articles and three email campaigns per month, this will help you more quickly find the writer or service provider best suited for you.

If you’re looking for a service provider, you can also reach out to established writers or search for content creation platforms (like ours My Funnel script) to help you connect with writers.

Once you’ve selected your writers or found a service provider, you should negotiate the key details: Payment plans, contracts, and non-disclosure agreements (NDAs), if applicable.

Here’s what you need to keep in mind:

Individual freelancers

Established content writers may not be on content marketing platforms but can be found through their websites. They may also be more expensive and have their schedules, policies, and processes. When you hire an established writer, the most significant advantage is that you know who will do the work for you. Depending on what you need, this can work for or against you.

However, established freelancers get busy or lose clients due to personal issues, a busy schedule, or a change in their work. For this reason, it may make sense to contract with multiple freelancers, so you have a fallback option.

Once you’ve decided to work with freelancers, get them to sign a contract as soon as possible. Many won’t sign non-compete agreements, but all should be willing to sign NDAs. That will protect your business information and strategies and ensure they don’t reveal that they wrote something for you. Finally, find a payment system that works for both of you.

Content writing platforms

Content writing platforms offer a more standardized approach that is more cost-effective.

Here are some other benefits of Content Marketplace:

  • You don’t have to worry about extensive paperwork or contracts.
  • Thanks to the large pool of writers with different backgrounds and experience, availability is guaranteed.
  • We test the writers for you and ensure they have the required skills.

Step 2: Test your content provider

If you’ve contacted a new writer or service, you may come across the term “test articles.” These are often shorter or slightly scaled-down blog posts designed to ensure that you and the writer are a good fit.

As a customer, you want to test the content provider. We’ll go into more detail about how you can evaluate the quality of the content itself, but after the test post, here’s what you should look for:

The writer’s or service provider’s responsiveness and whether their timelines match yours.

  1. How many revisions were required?
  2. How well they were able to optimize the post for your goals?
  3. How well does the content align with your brand and your audience’s expectations?

Sometimes a few more revisions are needed for the first post, but everything should be smooth sailing after that. If you have doubts about a writer or service, it’s up to your discretion whether to give them another chance or move on.

Step 3: Create a perfect briefing

Your brief should include all the following elements:

  • Your target audience
  • Your objectives
  • The ideal word count (or minimum word count)
  • The website where you want the post to appear
  • Your brand language or style guide
  • Information about the topic or keyword

Additional detailed information you want the author to know, including links to products you want them to promote

Step 4: Perform quality assessment

You should check the quality of the text when it comes back to you. Here are our recommendations on how you can do that:

Manual review

First, look at the article itself and do a manual review. Does it meet your brand’s style guidelines? Does the content match what you had in mind?

Use special tools

If it looks good at first glance, it’s time to dig deeper (especially if you’re working with a new writer or service provider for the first time). Third-party tools can help you assess SEO potential or readability.

The closer the SEO Writing Assistant score is to 10, the more optimized the text is and the higher the chances it will rank well.

Involve an expert/editor

If your article is product or industry-specific, you should also have the article reviewed by the right team members. For example, someone who works in a hospital can tell you if an article about heart disease is well-written. Still, a doctor might need more consistency in the wording, which ultimately makes the article inaccurate.

Ideally, you should have a product specialist or industry expert write the article, but if that’s not possible, they should at least review it. To be safe, repeat the post to your brand’s style guide.

Step 5: Track content performance

The fact that your content has been published doesn’t mean you’re done with it! It would be best to track your content’s long-term success.

Tracking the performance of your content will help you determine which types of content are successful for your business and which ones you should be creating more of in the future.

The following KPIs are usually good to monitor for content marketing:

  • Average time spent on page: You want users to read your content from start to finish. If someone leaves the page within ten seconds, it may mean your content didn’t match their search intent or wasn’t what they were looking for.
  • Total views: If your primary focus is search engine optimization, you should see more visitors coming to you via search queries on these pages.
  • Internal link click-through rates: You want visitors to linger on your site rather than bounce. If they click, that indicates interest.
  • Actions taken: If you’ve created an article, whitepaper, or other resources as a lead magnet, see how many people download it.

Final considerations

When doing your best with content development, you must tackle each content creation stage: Research, Planning, and Writing. By carefully considering how to optimize the performance of your content best, you’ll be able to engage your audience far more efficiently.

You can use your company’s internal resources and commission content from professional freelancers. However, remember that you should be bold and work with freelancers, as an experienced content writer will know all the recommendations listed in this article and will free you from time-consuming content writing tasks.

Funnel scripts to use include sales headlines, content headline scripts, and headlines.

We hope this guide has helped provide you with the knowledge and strategies you need to get started. Good luck and happy selling!

We offer a range of services to give your business an online presence, allowing you to focus your time and energy on the rest of your company, Contact us at